Built by a Fellow Seller

From Code to Crafts to AI Innovation

After 15 years in software engineering, 17 years running eCommerce businesses, and building three six-figure Etsy stores, I understand exactly what sellers need to succeed. Aaura AI combines decades of real experience with cutting-edge AI.

Meet Grant Lehmann

Hi, I'm Grant Lehmann, founder and lead developer of Aaura AI. My journey to creating this platform is deeply personal - it's the culmination of decades of experience, unexpected challenges, and a genuine passion for helping fellow entrepreneurs succeed.

I began my career as a software engineer, dedicating 15 years to developing innovative solutions in the tech industry. However, life took an unexpected turn when I was laid off from my position. Faced with uncertainty, I decided to pivot and channel my skills into something new.

In 2004, I launched a successful eCommerce business, which marked the beginning of my entrepreneurial journey. For 17 years, I learned the ins and outs of online retail, understanding what it takes to build and scale a digital business.

When the COVID-19 pandemic struck in 2020, like many others, I found myself re-evaluating my path. This led me to explore the world of handmade products and eventually to Etsy, where I started selling my creations full-time.

Over the years, I nurtured and grew three Etsy stores, each reaching six figures in revenue. This experience provided me with invaluable insights into the unique challenges and opportunities that Etsy sellers face every day.

That's when I realized: What if I could combine my technical expertise with my real-world selling experience to create AI tools that actually understand the Etsy marketplace?

Grant Lehmann, Founder of Aaura AI
Grant Lehmann Founder & Lead Developer

Software Engineer

15 Years in Tech Industry

eCommerce Entrepreneur

17 Years (2004-2021)

Etsy Success

3 Six-Figure Stores

The Problem I Discovered

Five years of selling on Etsy taught me that small sellers face unique challenges that traditional e-commerce tools don't address

What I Learned as an Etsy Seller

Existing tools are built for big retailers - They don't understand handmade markets, seasonal craft trends, or POD niches

Data is overwhelming - Sellers get spreadsheets and charts, not actionable insights they can use during naptime

Success feels like luck - Without proper research tools, sellers rely on gut feelings instead of data

Time is precious - Busy parents need insights fast, not hours of research

The Aaura AI Solution

Built specifically for Etsy - Understands handmade markets, craft trends, and POD opportunities

Visual, intuitive interfaces - Mind maps and node-based tools that make sense at a glance

Data-driven confidence - Make decisions based on real market insights, not guesswork

Designed for busy lives - Get insights in minutes, not hours

Why AI + Human Experience Matters

Technology alone isn't enough. It takes real selling experience to build tools that actually help.

Real Seller Problems

I've faced the same challenges you have - algorithm changes, seasonal slumps, competition. I built Aaura to solve real problems, not theoretical ones.

Technical Expertise

30+ years of software engineering means I can build AI tools that actually work reliably, not just impressive demos.

Genuine Care

This isn't just a business for me - it's about helping fellow sellers succeed. Every feature is built with real sellers in mind.

Our Mission

To democratize e-commerce intelligence by giving every small seller access to the same powerful AI insights that drive success for major retailers.

We believe that with the right tools and insights, any passionate creator can build a thriving business - whether you're a crafting mom, a POD entrepreneur, or anyone in between.

15
Years in Tech
17
Years eCommerce
3
Six-Figure Stores
2020
Started on Etsy

Our Values

Visual-First

Complex data should be beautiful and intuitive. Our visual tools make insights accessible to busy sellers who need answers fast.

Seller-Centric

Every feature is built from real seller experience. We understand your challenges because we've lived them.

Innovation

We're constantly pushing the boundaries of what's possible with AI, creating tools specifically for small sellers.

Transparency

No hidden fees, no complicated jargon. We're straightforward about our methods, pricing, and what you can expect.

Growth

We're committed to helping every seller reach their full potential while maintaining the work-life balance that matters.

Community

We're building more than a tool - we're fostering a community where sellers support each other's success.

The Future of Small Selling

We're just getting started. Our vision is a world where every passionate creator has access to the same powerful insights that drive success for major retailers. Where small sellers compete on creativity and quality, not on who has the biggest data science team.

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More AI Tools

We're constantly developing new AI assistants to help with pricing, inventory, customer service, and more.

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Global Expansion

Supporting sellers across more marketplaces and regions, with localized insights and cultural understanding.

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Seller Community

Building features that connect sellers, share insights, and create a supportive ecosystem for small business success.

Want to Be Part of the Journey?

Whether you're a seller looking to grow your business or someone who shares our vision of empowering small entrepreneurs, we'd love to hear from you.

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